I offer a wide range of nutrition and health services catering for both large, well-established business and small start-ups. I will help you add value, credibility and integrity to your products, brand and business.

Healthier Product Development & Reformulation

A large majority of healthy product launches fail, either through the wrong customer insight, product design or marketing. Nutrition can play a key role but has to be balanced with taste, quality, safety and legislation. With a wealth of hands-on experience in fostering this fine balance, I have developed the nutrition and ingredient rule set for numerous retail health own brands and branded products, including: calorie controlled, holistic health, children’s, vegetarian and free from. Throughout my career I have been engaging with large teams of food developers, technologists and suppliers to develop and implement reformulation strategies to reduce salt, sugar, fat and calorie and increase 5 a day, omega 3 and fibre, across thousands of retail own brand and major branded products.

Let me:

  • Carry out benchmarking of competitors products
  • Generate ideas for product development
  • Develop and implement reformulation strategy
  • Develop ingredient and nutrition guidelines for product development
  • Engage development teams to deliver healthier products in the factory
  • Develop a customer communications on pack and within marketing